Erika Crespo

Principal

City I Call Home: Belmont Shore, CA

Social Media Is: Exploring, connecting, engaging. An excuse for us to keep in touch with old connections, a reason for brands to keep in touch with us. It’s the 21st Century’s way to tell a story!

How Did I Get Here? My passion for storytelling lead me to study film at USC and work in post-production upon graduation. That same passion lead me to social media, where I reconnected with my first love –writing. The power of content to go viral, to motivate people to make a purchase, organize a protest, support a charity, become the loyal followers of a person, a company, or a brand blew my mind. I knew this was a space where I could make an impact.

The Race I Most Want To Run: ANYTHING in wine country. There’s one in Paso Robles where the winner wins their weight in wine. Pass those potato chips, cause I’d gladly pack on a few pounds for THAT one.

The Most Curious Thing I’ve Seen This Year: Two cats being walked down the street by their owner (I can only assume), a burly man who was also carrying a pink rose. No, I’m not kidding and yes, this was in Long Beach. God I love this city.